Building Your Site.
At Herban Creative, we typically work with WordPress, a Content Management System (CMS), to build the majority of sites—both B2B and B2C. We also utilize eCommerce platforms such as WooCommerce and Shopify. Our team of in-house developers is ready to roll when you are. We are here to ensure your custom designed site is built with all the necessities, including mobile responsive and an SEO foundation, as well as training and maintenance post-launch.
Mobile Responsive
At this point, it’s not news that mobile-friendly websites are a must. All sites should be optimized for viewing on-the-go to attract leads at all times. A mobile-responsive website ensures that users can easily access and navigate a brand’s website on any device, regardless of its size or type.
With the increase of smartphones and tablets, more and more consumers are using these devices to search for products and services online, including cannabis-related products. A website that is not mobile responsive may appear distorted or difficult to navigate on smaller screens, ultimately leading to a negative user experience and a loss of business. Therefore, it’s essential that your websites and marketing campaigns are mobile-friendly.
SEO Foundation
SEO (Search Engine Optimization) is a critical foundation for any cannabis brand’s marketing strategy. A strong SEO foundation ensures that your website will appear higher on search engines such as Google or Bing for potential customers looking up cannabis-related products, information, or services. The importance of SEO lies in the fact that most online experiences begin with a search engine query.
A strong SEO foundation is essential for long-term success in the cannabis industry. As more and more brands enter the market, competition for search engine rankings will only increase. By establishing an early lead in SEO, cannabis brands can maintain their position as leaders in the industry and stay ahead of the curve.
Training
All of our websites come with a CMS (Content Management System) training class to help our clients make updates without the assistance of a web developer. As the cannabis industry expands and evolves, it’s becoming increasingly important for cannabis brands to have well-trained employees who can effectively manage and update their website content.
A CMS training class can help employees understand how to use the tools and features of a CMS platform, such as WordPress or WooCommerce, to create, edit, and publish website content. This includes writing blog posts, creating product descriptions, and managing images and videos. We understand that not all changes are simple to make, and some clients just don’t have the time to make them—in which case, we offer maintenance retainers to get the work done for you!
Maintenance
Maintenance is important, not only for keeping your website relevant and up to date with company information, but also for keeping the site functional and up to speed with today’s latest tactics. It helps to improve the user experience and drive engagement with customers. A well-designed and maintained website is easy to navigate, visually appealing, and provides users with valuable information about a brand’s products, services, and values.
Regular updates to website content and features can improve search engine rankings, making it easier for potential customers to find your website through search queries which will lead to increased website traffic, engagement, and revenue. With one of our maintenance retainers, all you have to do is send us an email regarding your requests and we will get them in the schedule right away.